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Florida Association of Veteran-Owned Businesses

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  • FAVOB Virtual Power Hour - Strategic Marketing

FAVOB Virtual Power Hour - Strategic Marketing

  • 04/06/2021
  • 12:00 PM - 1:00 PM
  • Zoom


Registration is closed

The One Sentence Marketing Plan:  Your Guide to Increasing Leads and Conversions (Without Spending a Lot of Money)

If you are a small business owner who is looking to increase your impact, influence, and income, then please join this virtual event. Marketing experts and military veterans Karen Barnes-Rivera and Trish Murphy are providing a “micro-workshop” for you. They will share what the experts know about successful marketing (hint: most of the techniques require a simple change in perspective or process and don't require any additional marketing spend!).

You will want to tune in if you are ready to:

  • Stop spinning your wheels wondering where to start and what to do
  • Reduce the overwhelming information and data and shorten your learning curve
  • Stop hoping, praying, and guessing and start creating a roadmap for success

You will learn why marketing isn't about bragging, being fake, or selling snake oil, and why it IS about doing what you do best: serving others, solving problems, and telling stories. You will be able to start investing marketing dollars more wisely if you listen and APPLY the strategies and tactics presented in this micro-workshop.

By the end of this micro-workshop, you will better understand:

  • The do and don’ts of marketing that are costing you time & money (Strategy vs. Tactics + The Buyer’s Journey)
  • Which social media channels are right for your business (Hint: it Depends on your Customer Avatar)
  • Which marketing tasks you should do yourself and which you should outsource (you can’t do it ALL!)

This presentation will be provided via Zoom. The link and dial-in information will be provided via email once you register. As always, you can watch FAVOB's virtual events live or recorded on our Facebook page.

Karen Barnes-Rivera is the owner of Kbar Productions and a marketing expert who works with business owners to create and manage rapid business growth through coaching, consulting, special events, and business development. She brings her clients lessons learned from her MBA studies, military background, and a 15+ year career in field marketing and business management. A fourth generation military veteran, Karen has also volunteered with many veteran related organizations including Operation New Uniform, the Jacksonville Military Veterans Coalition, the Veteran Success Conference, and projects spearheaded by the Steven A. Cohen Military Family Clinic at Centerstone.

Trish Murphy is the CEO of Marketing Smarty Pants a social media marketing guru who helps small businesses have great marketing, just like the big brands. She’s an Air Force veteran with a Bachelors in Marketing Management and over 10 years experience in the trenches helping small businesses successfully market their business digitally.  Her main “play pens” are social media marketing, branding, websites, and marketing therapy (aka consulting). Trish has been a mentor for several years in the Camaraderie Foundation's Mentor Leadership Program and is also the Immediate Past Chair of FAVOB's Orlando Chapter and has been a volunteer, leader, and supporter within FAVOB for years now.


Creating opportunities for Veteran Business Owners to THRIVE.


Physical Address: 835 Bennett Rd. 
Orlando, FL 32803

Mailing Address: PO Box 540447 
Orlando, FL 32854-0447



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